Anjou | Websites, Operations & Cybersecurity for Richmond Small Businesses

The problem

An old website isn't neutral. It's a leak.

Someone in Midlothian searches "emergency plumber near me" on their phone at 9pm. Google shows a map with three businesses. Yours isn't one of them, because your site is slow, has no service-area pages, and your Google Business Profile hasn't been touched in years. The call goes to a competitor who may not be better, just findable.

The few people who do land on your site hit a page designed for a desktop monitor. They pinch and zoom, can't find the phone number, and leave. The one in twenty who fills out your form sends it to an inbox that gets checked on Fridays. By then they've hired someone else.

None of this shows up on a report, because nothing is being measured. You just feel like the phone rings less than it should. That feeling is usually correct, and it's usually fixable.

A hand holding a phone showing a local map search on a residential street at dusk

What a modern site returns

Getting found. Getting contacted. Following up.

Every Anjou site ships with the three things that turn a web page into revenue. They're not add-ons. They're the point.

Found when Richmond is looking

Most local customers start on Google, on a phone, with "near me." Local SEO is about being the obvious answer when they do.

Google Business Profile set up, verified and kept current
A page for each service and each area you serve
Fast load, HTTPS and structured data so Google understands you
A simple process for collecting reviews, which drive map rankings

Contacting you is the easiest thing on the page

Traffic is worthless if nobody acts. Every page is built around one clear next step, and we track which ones convert.

Click-to-call, quote and booking forms designed for thumbs
Call and form tracking so you know what produces customers
Online scheduling that fills your calendar without a phone call
A monthly one-page report: leads by source, cost and value

Every lead lands somewhere a human will act

This is where most small businesses lose the money they paid to get. The site feeds a CRM, and the CRM makes follow-up automatic.

Leads go straight into HubSpot or Salesforce with the source attached
Instant text and email acknowledgements
Reminders for whoever owns the follow-up, visibility when it slips
Quotes, invoices and payments connected to QuickBooks

The math

What one more lead a week is worth to you

Adjust the numbers for your own business. These are your assumptions, not our promises. A site review gives you a real baseline.

Monthly website visitors today 300

Visitor increase after local SEO +60%

Conversion today 1.5%

Conversion after rebuild 4.0%

Leads you close 30%

Average job value $1,200

Leads per month · today

from 300 visitors at 1.5%

Leads per month · after

from 480 visitors at 4.0%

Additional revenue · per year

$60,480

14 more leads a month, 30% closed, $1,200 each

Illustrative only. Visitor lift and conversion depend on your market, your reviews and how fast you answer the phone. The point is that the site is a multiplier on everything else, and small changes to each step compound.

Services

The website opens the door. The rest is why you'll keep us.

We do three things for Richmond small businesses, in roughly the order a business needs them.

Websites · Start here

A site that gets found, converts, and reports

A fixed-price rebuild on a mainstream platform you aren't locked into. Designed for a phone first, loads fast, and built around the one action you want a visitor to take. Local SEO, call and form tracking, and a monthly leads report are included, not upsold.

Along the way we touch your forms, your scheduling, your email and your lead flow, so by launch we understand how your business actually runs. You get a two-page tech health summary with it: the three things most likely to cost you money or sleep, in plain English.

Timeline3 to 5 weeks, fixed price agreed up front

PlatformsWordPress, Webflow, Squarespace

IncludedLocal SEO, Google Business Profile, hosting, HTTPS, analytics, call tracking, monthly report

A laptop showing a dated, cluttered website next to a phone showing a clean modern one

Operations · CRM, accounting, ERP

Systems that talk to each other, set up by someone who's owned them

Most small businesses run on a CRM nobody updates, accounting that lives on one machine, and a lot of retyping in between. We set up, clean up and connect Salesforce, HubSpot, QuickBooks and NetSuite so a lead becomes a quote becomes an invoice becomes a paid job without anyone copying numbers across.

The difference is who's doing it. We've run these systems as the executives accountable for pipeline and for the month-end close, not just as the people who configured them. We know which automations matter, which reports an owner actually reads, and when the right answer is a simpler tool.

CRMSalesforce, HubSpot

FinanceQuickBooks Online & Desktop, NetSuite

WorkSetup, migrations, integrations, automations, dashboards, staff training

Two people reviewing a sales dashboard on a laptop in a brick-walled office

Security · Practical, auditable

Close the obvious holes before someone else finds them

Small businesses get hit because they're easy, not because they're interesting. Shared passwords, no MFA, no tested backup, email that can be spoofed. We fix those first, then write the policies your insurer, your auditor or a hospital system's vendor questionnaire will ask for.

For medical, dental and legal practices this is a compliance line item, not a nice-to-have. We've built and answered for HIPAA and NIST programs before, and we scale that down to what a ten-person practice can actually maintain. Ongoing monitoring and patching run through partners we've vetted; the relationship and the accountability stay with us.

FrameworksHIPAA, NIST CSF, CIS Controls

DeliverablesRisk review, remediation plan, written policies, staff training

OngoingMonitoring, patching, backup testing, annual review

The front desk of a modern dental practice

Who we work with

Owner-run businesses from the Fan to Short Pump, Scott's Addition to Chesterfield

We work within driving distance of the James River on purpose. We'll meet at your office, see how the work actually gets done, and be reachable when something breaks.

Medical & dental practices

Patient intake, online scheduling and records with HIPAA in mind from the first conversation.

Law & accounting firms

Client confidentiality, document handling, and a site that reflects the quality of the work.

Contractors & trades

Quote requests that reach you, scheduling that sticks, invoicing that matches the books.

Restaurants & retail

Menus, hours and ordering that are right on a phone, with POS and accounting that reconcile.

Small manufacturers & logistics

Inventory, orders and customers in one system instead of four, with NetSuite when it's warranted.

Nonprofits & associations

Donor and member records, event signups, and a site your board is proud of.

How it works

A fixed project first. A longer relationship only if you want one.

Free site review

Send us your web address. Within a few days you get a short, honest note on where you rank, what's losing you leads, and what we'd fix first. Useful whether or not you hire us.

Rebuild, fixed price

We agree on scope and a number before anything starts. You see progress weekly and approve the site before it goes live. Tracking is on from day one.

Tech health summary

Two pages, plain English: the three things most likely to cost you money or sleep, and what fixing each would take. No obligation attached.

Ongoing, if it makes sense

A monthly leads report, a quarterly check-in, and someone to call. Routine upkeep runs through vetted partners; the relationship stays with us.

About Anjou

What you get when you work with us

Anjou was built by people who have run businesses, owned the systems and answered for the results. That shapes everything about how we work with you.

Business judgment, not just technical skill

Every recommendation is made by someone who has sat on your side of the table: accountable for pipeline, for the month-end close, for a compliance audit. We know which tools pay for themselves, which reports an owner actually reads, and when the right answer is a simpler system or no change at all.

One accountable partner for your whole stack

Website, CRM, accounting, security: one firm, one phone number, one person who understands how the pieces connect. No finger-pointing between a web designer, a bookkeeper's software vendor and an IT shop that have never spoken to each other.

Local, in person, and here next year

We only work with businesses in the Richmond area. We meet at your office, we learn how the work actually gets done, and we keep the client list small enough that you can reach us when something breaks. Fixed prices, clear scope, and a plain-English summary with every project.

Your website should be your best salesperson. Most aren't.